The Calmer Co. International Limited (ASX:CCO) Reports Strong July-August Sales Amid Operational Efficiency
Operational Turnaround
The Calmer Co. International Limited reduced total expenses by 27% in H2 FY25, improving operating loss by 33% to $(1.56m). Cost reductions were driven by lower advertising spend and reduced people costs following the transition to the Acuity eCommerce platform.
Sales Performance
July sales reached $715k, up from $690k in June, marking four consecutive months of growth. August delivered sales of $838k, a 17% increase on July, bringing the annualised sales run-rate to over $10m.
Amazon USA Growth
Amazon USA sales grew from AU$192k in July to AU$214k in August, a 12% month-on-month increase, driven by the new Taki Mai flavoured kava shots. The company’s market share on Amazon increased to 7% of the US kava category, up from 3% the previous year. Subscriptions now represent 28% of sales, with organic search visibility up 674% YoY, reflecting strong brand loyalty.
Executive Comments
Founder & CEO Zane Yoshida stated, “Our Annual Report highlighted the operational improvements delivered in H2 FY25. July and August now show the benefit of this leaner model, with accelerating sales growth across retail, B2B, and Amazon USA channels. The launch of our kava tinctures and new flavoured Taki Mai shots in mid-July has driven early sales gains in the US market while Australian retail continues to strengthen. With this momentum, we are well positioned to carry strong growth across all channels into the months ahead, underpinned by our continuing commitment to cost control and reducing cash burn as we drive towards break-even.”
Motley Fool contributor Kiarra Jackson has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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