Sports Entertainment Group Limited (ASX:SEG) Acquires RSN, Becomes Sole Racing Broadcaster in Victoria

Acquisition Details

Sports Entertainment Group Limited (SEG) has entered an agreement to acquire the brand and audio & digital broadcasting assets of 3UZ Pty Ltd (RSN), making SEG the only dedicated racing broadcaster in Victoria across all three codes. The $3.25 million acquisition, funded by SEG’s cash reserves, is expected to complete on 1 September 2025 and be earnings accretive in FY26.

Strategic Impact

This move supports SEG’s FY26 guidance for double-digit EBITDA % growth and reinforces the company’s commitment to racing and its audience. The acquisition builds on SEG’s recent partnership with HRV and Rainmaker, ensuring comprehensive racing coverage across 28 tracks on Sky Racing.

Future Operations

SEG will continue operating both RSN and SEN Track on existing frequencies, enhancing racing content through its broader audio and digital ecosystem. Additionally, some RSN programming will be simulcast on racing.com.

Executive Comments

CEO Craig Hutchison stated, “SEG is all in on racing. We’re passionate about delivering innovative, engaging coverage that resonates with both die-hard racing fans and casual listeners alike. This acquisition allows us to bring our unique approach to a broader audience and amplify all three codes of Victorian racing. RSN celebrates its 100th anniversary this year and is an institution in Melbourne’s radio, racing and sports history. We look forward to respecting and protecting that legacy while moving RSN forward into a new exciting era.”

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Motley Fool contributor Kiarra Jackson has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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