HITIQ Ltd (ASX:HIQ) Announces Partnership with AFL Barwon to Expand PROTEQT
Partnership Details
HITIQ Ltd has entered a three-year partnership with AFL Barwon, becoming the Official Concussion Technology Partner from April 2025 to December 2027. This collaboration targets the growing concussion management market, reaching over 25,000 players across more than 50 clubs in regional Victoria.
Strategic Impact
The partnership builds on HITIQ’s existing VAFA collaboration, solidifying PROTEQT’s presence in community sports. PROTEQT, a smart mouthguard with advanced sensors, aims to serve over 100,000 athletes in its first commercial year. Additional agreements with rugby and other sports are in negotiation, driving HITIQ’s market expansion.
Executive Comments
Earl Eddings, Executive Chairman of HITIQ, said:
“Partnering with AFL Barwon marks a pivotal step in delivering PROTEQT to regional athletes. Combined with our VAFA collaboration, we’re building a scalable network to lead concussion management in community sports, driving substantial value for shareholders.”
Lisa Patterson, Region General Manager of AFL Barwon, said:
“We’re excited to partner with HITIQ as we continue to prioritise player safety and wellbeing across our region. This partnership provides access to innovative technology that strengthens our approach to concussion management and education. It reflects our ongoing commitment to embracing innovation and evidence-based practices that support the long-term health of our community.”
Motley Fool contributor Kiarra Jackson has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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